RESOURCE ZONE - Books

The latest book from author Steve Bridger

80% of new businesses fail in the first year. They fail and fail fast.

'Success Before Start-Up' is designed to catch people before they fall. The book is a pre start-up guide that shares the experiences of 19 different small businesses, who warn of mistakes and celebrate their successes.

The contributors to the book have not been chosen at random. They represent the most popular kinds of concern, franchising, MLM (multi-level-marketing), online marketing, high street retail, professional and trade services. 'Success Before Start-Up' is full of straight-talking, practical, real-world advice.

Why do people get it so wrong? The short answer is that they have not prepared for the challenges ahead. Many make the fundamental mistake of choosing the wrong business. Some don’t possess the management skills. Others fall prey to negative cash flow. Far too many miscalculate the demand for their product or service. Quite a few have this unshakeable belief in their own private dream, only to crash and burn as reality bites. Some were just not cut-out to run their own business.

'Success Before Start-Up' highlights all these issues and helps people avoid the pitfalls, avoid the physical and emotional strife, and avoid the devastating financial loss of getting it wrong.

Learn and apply the lessons. Read it and prepare for success.

Order your copy from Amazon now for only £8.99